ART COLLABORATIONS/SPECIAL PROJECTS
Her World’s “Bare for Hope” Campaign (in support of Breast Cancer Awareness Month) to tie in with Her World’s 55th Anniversary
Contribution to the Her World initiative: Painting on 55 3-D prints of women’s breasts, which formed the shape of a ribbon (a reference to the pink ribbon that is the international symbol of breast cancer awareness). An exhibition of the art piece was displayed at the Paragon atrium from Oct 17-25. The inaugural Her World Bare for Hope was presented by Parkway Cancer Centre (PCC), supported by the Singapore Council of Women’s Organisations (SCWO) and Breast Cancer Foundation (BCF) and sponsored by VDL and Paragon.
SG50 Totes Unleashed by Majority Media and Zan Magazine benefiting the Children’s Cancer Society
In celebration of SG50, another happy cute project with Majority Media and Zan Magazine with Totes Unleashed, with the sales of art tote “A Love Story” benefiting the Children’s Cancer Foundation. Art totes were sold out 2 months ahead of its official debut in August 2015, Singapore.
Kick Sarcoma Silk Road Soiree “A Celebration of Life” Charity Art Auction For the benefit of The Sarah-Grace Sarcoma Foundation
October 4th 2014, The Silk Road Soiree fundraiser organized by The Sarah-Grace Sarcoma Foundation was held at the Pan Pacific Hotel. In collaboration with Jada Art Gallery, Maya Gallery and Adeline Yeo, the Foundation promoted the Foundation’s mission from the commissioned art exhibition, “A Celebration of Life” to raise sarcoma awareness. The Sarah-Grace Sarcoma Foundation is a charitable non-profit organization created to address the lack of high level research in order to improve sarcoma patient survival. The Foundation currently has an alliance of researchers, patient groups and medical professionals who aim to understand the origin and course of sarcoma as majority of sarcomas recur unpredictably to the lungs without prior warning. The Foundation also aims to reinvigorate the clinical development of new drugs and new therapeutic strategies.
A Collaboration of Art and Fashion
September 12th 2013 was a night of creativity and glamour at Oca Grassa. “Something Beautiful” showcased Singapore designer Kay Wong of Milky Way and specialist finger-painting artist Adeline Yeo’s gorgeous creations. Items including dresses, co-ordinates and scarves from the limited-edition collection were modelled by Kay and Adeline and trendsetters Susan Ho, Andria Widjaya, Lydia Lim, Catherine Ng, Frances Low and Jessica Lim. “Something Beautiful” stands proud for what it is – a fusion of art and fashion, and an alluring journey of friendship and womanhood.
“Something Beautiful” is available for online retail at http://milkywayfamily.com/
Fabrics: Silk Satin, Silk Chiffon, Polyester Chiffon, Rayon Spandex. The collection’s range of scarves is also available at The Shop, The Arts House, Singapore.
Estee Lauder’s ‘Circle of Strength’ Breast Cancer Awareness Campaign 2013
The BCA 2013 Campaign had evolved from “awareness” to “action” to enhance Estee Lauder Companies’ contribution to education and medical research. An art auction based on the theme “Circle of Strength” for the 2013 Campaign showcased works by Adeline Yeo and 3 other selected Singapore artists. The commissioned artwork donated by Adeline titled, ‘Whispers of an Angel’ was bidded and sold, making a difference to raising $100,000 that sponsored 2000 mammograms for deserving low-income women.